<?xml version="1.0" encoding="utf-8"?>
<odoo>
    <data noupdate="1">

        <!-- Professional Corporate Voice -->
        <record id="brand_voice_professional" model="otk.seo.brand.voice">
            <field name="name">Professional Corporate</field>
            <field name="sequence">10</field>
            <field name="is_default">True</field>
            <field name="voice_tone">formal</field>
            <field name="writing_style">factual</field>
            <field name="voice_personality">professional, trustworthy, reliable, authoritative</field>
            <field name="brand_description">A professional corporate brand that values expertise, reliability, and trust. We communicate with clarity and purpose, always maintaining a polished and business-appropriate tone.</field>
            <field name="target_audience">Business professionals, decision-makers, and corporate clients who value expertise and professionalism.</field>
            <field name="preferred_words">excellence
innovative solutions
strategic
optimize
enterprise-grade
proven results
industry-leading
streamlined
efficient
comprehensive</field>
            <field name="avoided_words">cheap
basic
simple
just
maybe
kind of
stuff
things
awesome
cool</field>
            <field name="custom_instructions">Always maintain a professional tone. Use data and evidence to support claims. Avoid hyperbole and stick to factual statements. Include clear calls-to-action that are business-appropriate.</field>
        </record>

        <!-- Friendly Startup Voice -->
        <record id="brand_voice_friendly" model="otk.seo.brand.voice">
            <field name="name">Friendly Startup</field>
            <field name="sequence">20</field>
            <field name="voice_tone">friendly</field>
            <field name="writing_style">conversational</field>
            <field name="voice_personality">approachable, innovative, energetic, helpful</field>
            <field name="brand_description">A modern startup brand that's approachable and human. We believe in making complex things simple and building genuine connections with our users.</field>
            <field name="target_audience">Tech-savvy professionals, early adopters, and small business owners who appreciate innovation and simplicity.</field>
            <field name="preferred_words">easy
simple
powerful
love
excited
amazing
game-changer
seamless
intuitive
user-friendly</field>
            <field name="avoided_words">synergy
leverage
circle back
low-hanging fruit
move the needle
stakeholder
deliverables
bandwidth
enterprise
legacy</field>
            <field name="custom_instructions">Write like you're talking to a friend who's smart but busy. Use contractions freely. Be enthusiastic but genuine. Break up long sentences. Use examples and analogies to explain complex concepts.</field>
        </record>

        <!-- Technical Expert Voice -->
        <record id="brand_voice_technical" model="otk.seo.brand.voice">
            <field name="name">Technical Expert</field>
            <field name="sequence">30</field>
            <field name="voice_tone">authoritative</field>
            <field name="writing_style">detailed</field>
            <field name="voice_personality">knowledgeable, precise, analytical, educational</field>
            <field name="brand_description">A technical authority that provides in-depth, accurate information. We value precision and thoroughness, helping readers understand complex topics with clarity.</field>
            <field name="target_audience">Developers, engineers, technical professionals, and anyone seeking detailed, accurate technical information.</field>
            <field name="preferred_words">implementation
architecture
scalable
robust
optimize
configure
integrate
deploy
performance
documentation</field>
            <field name="avoided_words">magic
automagically
simple (when it's not)
easy (when it's not)
just do
obviously
trivial
basic</field>
            <field name="industry_terms">API (Application Programming Interface)
SDK (Software Development Kit)
REST/RESTful
JSON
CI/CD
DevOps</field>
            <field name="custom_instructions">Be precise with technical terminology. Include code examples or specifications when relevant. Acknowledge complexity rather than oversimplifying. Provide step-by-step instructions when explaining processes. Always consider edge cases.</field>
        </record>

        <!-- E-commerce Sales Voice -->
        <record id="brand_voice_ecommerce" model="otk.seo.brand.voice">
            <field name="name">E-commerce Sales</field>
            <field name="sequence">40</field>
            <field name="voice_tone">conversational</field>
            <field name="writing_style">persuasive</field>
            <field name="voice_personality">enthusiastic, helpful, trustworthy, persuasive</field>
            <field name="brand_description">An e-commerce brand focused on helping customers find the perfect products. We balance being persuasive with being genuinely helpful, building trust through honest recommendations.</field>
            <field name="target_audience">Online shoppers looking for quality products, good value, and a trustworthy shopping experience.</field>
            <field name="preferred_words">discover
perfect for
bestselling
premium quality
free shipping
limited time
customer favorite
handpicked
exclusive
save</field>
            <field name="avoided_words">cheap
bargain bin
knockoff
discount (overuse)
clearance (overuse)
must buy
you need this
act now</field>
            <field name="custom_instructions">Focus on benefits over features. Use social proof (bestseller, customer favorite) naturally. Create urgency without being pushy. Highlight value propositions clearly. Always include relevant product details like materials, dimensions, or care instructions.</field>
        </record>

        <!-- Educational Informative Voice -->
        <record id="brand_voice_educational" model="otk.seo.brand.voice">
            <field name="name">Educational Guide</field>
            <field name="sequence">50</field>
            <field name="voice_tone">educational</field>
            <field name="writing_style">detailed</field>
            <field name="voice_personality">patient, knowledgeable, encouraging, clear</field>
            <field name="brand_description">An educational brand dedicated to helping readers learn and grow. We believe everyone can understand complex topics when they're explained clearly and patiently.</field>
            <field name="target_audience">Learners of all levels, from beginners to advanced, who want to understand topics thoroughly and apply their knowledge.</field>
            <field name="preferred_words">learn
understand
discover
explore
guide
step-by-step
example
practice
master
fundamentals</field>
            <field name="avoided_words">obviously
everyone knows
simply
just
easy (when starting)
basic (dismissively)
dumb
stupid</field>
            <field name="custom_instructions">Start with foundational concepts before advancing. Use analogies and real-world examples. Break complex topics into digestible sections. Include practical exercises or examples. Encourage the reader and acknowledge that learning takes time. Define jargon when first introduced.</field>
        </record>

        <!-- Luxury Premium Voice -->
        <record id="brand_voice_luxury" model="otk.seo.brand.voice">
            <field name="name">Luxury Premium</field>
            <field name="sequence">60</field>
            <field name="voice_tone">formal</field>
            <field name="writing_style">storytelling</field>
            <field name="voice_personality">sophisticated, exclusive, refined, elegant</field>
            <field name="brand_description">A luxury brand that embodies sophistication and excellence. Every word should reflect the premium quality and exclusive nature of our offerings, creating an aspirational experience.</field>
            <field name="target_audience">Discerning customers who appreciate quality, craftsmanship, and exclusive experiences. They value heritage, attention to detail, and timeless elegance.</field>
            <field name="preferred_words">exquisite
artisan
heritage
curated
bespoke
timeless
craftsmanship
exclusive
refined
exceptional</field>
            <field name="avoided_words">cheap
affordable
budget
discount
deal
bargain
basic
standard
mass-produced
generic</field>
            <field name="custom_instructions">Evoke emotion and aspiration. Focus on craftsmanship, heritage, and the story behind products. Use sensory language to describe experiences. Maintain an air of exclusivity without being pretentious. Quality over quantity in descriptions.</field>
        </record>

    </data>
</odoo>
