200 lines
8.6 KiB
XML
200 lines
8.6 KiB
XML
<?xml version="1.0" encoding="utf-8"?>
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<odoo>
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<data noupdate="1">
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<!-- Professional Corporate Voice -->
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<record id="brand_voice_professional" model="otk.seo.brand.voice">
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<field name="name">Professional Corporate</field>
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<field name="sequence">10</field>
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<field name="is_default">True</field>
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<field name="voice_tone">formal</field>
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<field name="writing_style">factual</field>
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<field name="voice_personality">professional, trustworthy, reliable, authoritative</field>
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<field name="brand_description">A professional corporate brand that values expertise, reliability, and trust. We communicate with clarity and purpose, always maintaining a polished and business-appropriate tone.</field>
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<field name="target_audience">Business professionals, decision-makers, and corporate clients who value expertise and professionalism.</field>
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<field name="preferred_words">excellence
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innovative solutions
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strategic
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optimize
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enterprise-grade
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proven results
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industry-leading
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streamlined
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efficient
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comprehensive</field>
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<field name="avoided_words">cheap
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basic
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simple
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just
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maybe
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kind of
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stuff
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things
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awesome
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cool</field>
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<field name="custom_instructions">Always maintain a professional tone. Use data and evidence to support claims. Avoid hyperbole and stick to factual statements. Include clear calls-to-action that are business-appropriate.</field>
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</record>
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<!-- Friendly Startup Voice -->
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<record id="brand_voice_friendly" model="otk.seo.brand.voice">
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<field name="name">Friendly Startup</field>
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<field name="sequence">20</field>
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<field name="voice_tone">friendly</field>
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<field name="writing_style">conversational</field>
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<field name="voice_personality">approachable, innovative, energetic, helpful</field>
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<field name="brand_description">A modern startup brand that's approachable and human. We believe in making complex things simple and building genuine connections with our users.</field>
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<field name="target_audience">Tech-savvy professionals, early adopters, and small business owners who appreciate innovation and simplicity.</field>
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<field name="preferred_words">easy
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simple
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powerful
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love
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excited
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amazing
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game-changer
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seamless
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intuitive
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user-friendly</field>
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<field name="avoided_words">synergy
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leverage
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circle back
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low-hanging fruit
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move the needle
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stakeholder
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deliverables
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bandwidth
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enterprise
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legacy</field>
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<field name="custom_instructions">Write like you're talking to a friend who's smart but busy. Use contractions freely. Be enthusiastic but genuine. Break up long sentences. Use examples and analogies to explain complex concepts.</field>
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</record>
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<!-- Technical Expert Voice -->
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<record id="brand_voice_technical" model="otk.seo.brand.voice">
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<field name="name">Technical Expert</field>
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<field name="sequence">30</field>
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<field name="voice_tone">authoritative</field>
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<field name="writing_style">detailed</field>
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<field name="voice_personality">knowledgeable, precise, analytical, educational</field>
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<field name="brand_description">A technical authority that provides in-depth, accurate information. We value precision and thoroughness, helping readers understand complex topics with clarity.</field>
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<field name="target_audience">Developers, engineers, technical professionals, and anyone seeking detailed, accurate technical information.</field>
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<field name="preferred_words">implementation
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architecture
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scalable
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robust
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optimize
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configure
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integrate
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deploy
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performance
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documentation</field>
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<field name="avoided_words">magic
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automagically
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simple (when it's not)
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easy (when it's not)
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just do
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obviously
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trivial
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basic</field>
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<field name="industry_terms">API (Application Programming Interface)
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SDK (Software Development Kit)
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REST/RESTful
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JSON
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CI/CD
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DevOps</field>
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<field name="custom_instructions">Be precise with technical terminology. Include code examples or specifications when relevant. Acknowledge complexity rather than oversimplifying. Provide step-by-step instructions when explaining processes. Always consider edge cases.</field>
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</record>
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<!-- E-commerce Sales Voice -->
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<record id="brand_voice_ecommerce" model="otk.seo.brand.voice">
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<field name="name">E-commerce Sales</field>
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<field name="sequence">40</field>
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<field name="voice_tone">conversational</field>
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<field name="writing_style">persuasive</field>
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<field name="voice_personality">enthusiastic, helpful, trustworthy, persuasive</field>
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<field name="brand_description">An e-commerce brand focused on helping customers find the perfect products. We balance being persuasive with being genuinely helpful, building trust through honest recommendations.</field>
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<field name="target_audience">Online shoppers looking for quality products, good value, and a trustworthy shopping experience.</field>
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<field name="preferred_words">discover
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perfect for
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bestselling
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premium quality
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free shipping
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limited time
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customer favorite
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handpicked
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exclusive
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save</field>
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<field name="avoided_words">cheap
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bargain bin
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knockoff
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discount (overuse)
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clearance (overuse)
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must buy
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you need this
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act now</field>
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<field name="custom_instructions">Focus on benefits over features. Use social proof (bestseller, customer favorite) naturally. Create urgency without being pushy. Highlight value propositions clearly. Always include relevant product details like materials, dimensions, or care instructions.</field>
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</record>
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<!-- Educational Informative Voice -->
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<record id="brand_voice_educational" model="otk.seo.brand.voice">
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<field name="name">Educational Guide</field>
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<field name="sequence">50</field>
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<field name="voice_tone">educational</field>
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<field name="writing_style">detailed</field>
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<field name="voice_personality">patient, knowledgeable, encouraging, clear</field>
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<field name="brand_description">An educational brand dedicated to helping readers learn and grow. We believe everyone can understand complex topics when they're explained clearly and patiently.</field>
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<field name="target_audience">Learners of all levels, from beginners to advanced, who want to understand topics thoroughly and apply their knowledge.</field>
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<field name="preferred_words">learn
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understand
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discover
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explore
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guide
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step-by-step
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example
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practice
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master
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fundamentals</field>
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<field name="avoided_words">obviously
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everyone knows
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simply
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just
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easy (when starting)
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basic (dismissively)
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dumb
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stupid</field>
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<field name="custom_instructions">Start with foundational concepts before advancing. Use analogies and real-world examples. Break complex topics into digestible sections. Include practical exercises or examples. Encourage the reader and acknowledge that learning takes time. Define jargon when first introduced.</field>
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</record>
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<!-- Luxury Premium Voice -->
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<record id="brand_voice_luxury" model="otk.seo.brand.voice">
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<field name="name">Luxury Premium</field>
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<field name="sequence">60</field>
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<field name="voice_tone">formal</field>
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<field name="writing_style">storytelling</field>
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<field name="voice_personality">sophisticated, exclusive, refined, elegant</field>
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<field name="brand_description">A luxury brand that embodies sophistication and excellence. Every word should reflect the premium quality and exclusive nature of our offerings, creating an aspirational experience.</field>
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<field name="target_audience">Discerning customers who appreciate quality, craftsmanship, and exclusive experiences. They value heritage, attention to detail, and timeless elegance.</field>
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<field name="preferred_words">exquisite
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artisan
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heritage
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curated
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bespoke
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timeless
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craftsmanship
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exclusive
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refined
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exceptional</field>
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<field name="avoided_words">cheap
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affordable
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budget
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discount
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deal
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bargain
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basic
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standard
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mass-produced
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generic</field>
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<field name="custom_instructions">Evoke emotion and aspiration. Focus on craftsmanship, heritage, and the story behind products. Use sensory language to describe experiences. Maintain an air of exclusivity without being pretentious. Quality over quantity in descriptions.</field>
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</record>
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</data>
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</odoo>
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